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The 15th Asia and South Pacific Design Automation Conference

Session 3K  Keynote Session III
Time: 11:20 - 12:20 Tuesday, January 19, 2010
Location: Room 101
Chair: Youn-Long Lin (National Tsing Hua University, Taiwan)

3K-1 (Time: 11:20 - 12:20)
Title(Keynote Address) IC Design for the Intuitive Life Style
AuthorJim Lai (Global Unichip Corporation, Taiwan)
AbstractIn the past two decades, computer, consumer and communication products remain the main driving force to push design technology further deep to advanced technology node. The consumer market seems to run out of fuel in the past year. Will new innovation or convergence drive the next explosion in consumer applications? In this speech, Mr. Jim Lai will express how our lifestyle has been changed by technology and how human needs push the IC design to different applications. From the close observation of the IC design industry, he will point out the challenges which IC design industry currently face, and draw the trend and potential solutions to support the continuous evolution of human life.