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The 11th Asia and South Pacific Design Automation Conference

Thursday January 26, 2006

Session 2K Keynote Address II (9:00 - 10:00)
Location: Small Auditorium, 5F
Chair(s): Fumiyasu Hirose (Cadence, Japan)

2K-1 (Time: 9:00 - 10:00)
TitleChallenging Device Innovation
AuthorSatoru Ito (President & CEO, RENESAS Technology Corp., Japan)
AbstractThe semiconductor industry has continuously transformed our way of life, through a number of underlying technology breakthroughs and innovations over the past years. There are currently two challenges that this industry faces: a limitation of miniaturization technology and a difficulty in maintaining an economy of scale. To cope with these challenges, there is a growing need to work closely with partners and customers who have business related to semiconductors, in addition to semiconductor manufacturers. Especially in the area of semiconductor design, we see a need to create a new EDA methodology that broadens the definition of traditional EDA and re-defines the connection among system designers, SoC designers and development tool designers. As we move closer to the realm driven by the convergence of applications and advancements in miniaturization technology, I'd like to discuss the associated technological challenges as well as economical challenges, and present to you our strategy to overcome these issues.